Privacy Policy

This Privacy Policy explains how Accelerator X Ltd (“Accelerator X”, “we”, “us”, or “our”) collects, uses, stores, and protects personal data when you visit our website, submit an enquiry, subscribe to our communications, or otherwise interact with us.

Accelerator X Ltd is a company registered in England and Wales under company number 16974247.

1. Who this policy applies to

This policy applies to personal data we collect through the Accelerator X website, contact and newsletter forms, email correspondence, and analytics or diagnostic tooling used to improve site performance and user experience.

2. The personal data we collect

Depending on how you interact with us, we may collect identity data, contact data, enquiry and project data, technical and usage data, and marketing or communications data. We do not intentionally collect special category personal data through the website.

3. How we collect personal data

We collect data directly from you, automatically through website usage technologies, and occasionally from third parties where you have asked someone to introduce you to us.

4. How we use your personal data

We use personal data to respond to enquiries, assess fit, deliver services, operate and improve the website, understand content performance, send requested communications, and protect our rights or comply with legal obligations.

5. Our lawful bases for processing

We rely on legitimate interests, consent, contract, and legal obligation depending on the nature of the processing activity and your interaction with us.

6. Analytics, cookies, and similar technologies

We use cookies and similar technologies to understand website usage and improve performance. Where required, we rely on consent for non-essential technologies. You can manage cookies in your browser settings.

7. Marketing communications

If you subscribe to our newsletter or request updates, we may send you emails about insights, frameworks, events, or services relevant to Accelerator X. You can unsubscribe at any time.

8. Sharing your personal data

We do not sell personal data. We may share personal data with trusted service providers involved in hosting, forms, CRM or workflow tooling, analytics, communications, or professional advice, and where required by law.

9. International transfers

Some providers may process data outside the UK. Where this happens, we take reasonable steps to ensure appropriate safeguards are in place.

10. Data retention

We retain personal data only for as long as reasonably necessary to manage enquiries, deliver services, maintain records, comply with obligations, resolve disputes, and enforce agreements.

11. Security

We take reasonable technical and organisational measures to protect personal data, but no transmission or storage system can be guaranteed completely secure.

12. Your rights

Subject to applicable law, you may have rights including access, correction, erasure, restriction, objection, withdrawal of consent, data portability, and the right to complain to the UK ICO.

13. Third-party websites

Our website may link to third-party tools or websites. We are not responsible for their privacy, content, or security practices.

14. Changes to this policy

We may update this Privacy Policy from time to time. The date at the top of the page shows the latest revision.

15. Contact

For privacy questions or requests, contact Accelerator X Ltd, company number 16974247, at hello@accelerator-x.ai.