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AI Enablement for Ambitious Leaders

Stop buying tools.
Start building capability.

We build AI capability that compounds: owned by your people, embedded in your workflows, running without us the day we're done.

Phase 0 from £5,000 · 2 weeks. If it isn't valuable, you don't pay.

Boardroom clarityHands-on support
A leadership team in a working session around a boardroom table
Senior leaders collaborating around a laptop in a workshop
A facilitated strategy workshop in progress
A team working together at a hands-on AI session
How we work

Senior operators in the room with your team, from workshop design through implementation support.

The problem

You've tried.
It hasn't worked.

You've heard the pitches. You've probably paid for AI subscriptions your team barely uses. Maybe you hired an agency that built something and vanished. Or a consultancy that left you with a hundred pages of recommendations and no idea where to start.

Meanwhile, your competitors are moving. Your team is overwhelmed. And every month that passes is a month you could have been building real capability.

You don't need another tool. You don't need another deck. You need someone who'll work alongside you until it's actually working.

Why us

Not an agency. Not a consultancy. Your partner.

Senior ownership

No bait-and-switch.

The senior people who scope your engagement stay accountable for delivering it, start to finish. Support from the wider team keeps things moving quickly, but you're never handed off to someone you've never met.

Tools · Skills · Systems

We do all three.

We put the right AI tools in place, build the skills to use them well, and wire the systems that make it stick. Most firms do one. We do all three, and the seams are where the value lives.

Capability over dependency

The best outcome is you outgrow us.

We train your people, install systems that work without us, and step out when you're ready. We're not trying to lock you in; we're trying to get you self-sufficient.

For your business · how it works

Phase 0 hands you a roadmap. Phase 1+ ships it.

The first way in, in brief: every company engagement starts with Phase 0, two weeks that align your leadership team and deliver a costed 90-day plan. Whether you continue with us or not.

Phase 0

2 weeks · from £5,000

Two DOTS sessions + team activation + AI strategy playback.

Risk-free. If it isn't valuable, you don't pay.

Phase 1

8-week cycle · from £20,000

Ship a working AI capability and embed it in how you work, measured against the ROI targets you set. Real capability, not a pilot.

Phase 2…n

Sequential cycles

Each builds on the last. Run as many as the roadmap calls for. No lock-in.

Advisory

Ongoing · when you're ready

Senior judgement in the room, monthly. For businesses running AI independently.

That's the company path in brief. See how a full company engagement works →

Honest about fit

Is this for you?

Right fit if

  • You know AI needs to happen, but you don't yet have a clear path
  • You want something shipped, not a strategy deck
  • You're open to honest conversations about what's getting in the way
  • You're a decision-maker who can put the right people in the room

Probably not for you if

  • The person who can make this happen isn't available to be actively involved
  • You want AI to slot into the business without asking the team to change how they work
  • You see AI mainly as a way to reduce your workforce, not multiply what your people can achieve
Client outcomes

What our clients say.

5 out of 5 stars

"Their combination of deep technical capability and organisation-wide coaching ability is unique. They've worked with leadership, product & engineering, compliance, marketing, sales & operations - spanning strategy to implementation. We have a fundamentally more capable business - not just new AI tools."

Alastair Constance

CEO, Mercury Global

5 out of 5 stars

"They didn't arrive with pre-built automations or a product to sell. They took time to understand our business, gave our leadership team confidence, then got in the weeds with the rest of our team to make it real. We're already moving faster - and we know we're only just getting started."

Mark Bennett

CEO, W R Bennett Group / Premium Car Parks

5 out of 5 stars

"The Accelerator-X team helped us see our business through a completely different lens. Their insight into what was possible, and what we should leave alone, was impressive. Within days we'd made meaningful changes to our business, unlocked new revenue streams and built the confidence to keep going."

David Carry

Founder, CEO, Track Record Coaching

Who we are

Two operators. One partnership.

Toby Henry

Toby Henry

Two decades across tier-one management consultancies, startups and scale-ups, leading transformation programmes for some of the UK's largest organisations. Today he's CEO of an established business he acquired and is taking through its own AI transformation in real time, so he knows what it takes to make change stick at scale.

Track record
  • Alpha FMC
  • Capco
  • 10x Banking
Andy Carroll

Andy Carroll

Eighteen years leading product across startups, banks and fintechs. Andy gets deep into the customer and business problem, then designs solutions that work for both tech and people. Comfortable across the whole organisation, from engineering and compliance to sales and go-to-market, and hands-on with AI: setting the strategy, then building the systems that deliver it.

Track record
  • BCG Digital Ventures
  • Allica Bank
  • Equals Money Group

Within three weeks of working with the Accelerator X team, I began to feel genuinely excited about my business again for the first time in years.

Charlotte Steedman CEO, Conductor
Work with us

Ready to stop waiting?

We work with a small number of clients at any time. Short form. Real reply within 1 business day. No calendars to book.

Who you are

The work

Which best fits?
When are you looking to start?